The Characteristics And Breakthrough Strategy Of Documentary Under The Age Of We-media

With the leaps and bounds of science and technology, humans have begun to enter the era of We-Media. The We-media age which has very outstanding,different characteristics, is the combination of mass communication and interpersonal communication. In media age, the net-like information,diffuses from the center to the edge, is in progress of viral dissemination and presents interactive mode of interaction. Also in this age,information disseminator and recipient become the same one, and presents the individualization and diversification, popular and spontaneous tendency. The series of changes have brought the profound influence.After decades of development, compared with the early age,documentaries in China had a great progress. Facing the new situation and the media environment, documentary films made a lot of beneficial exploration, and presented some new forms. In the We-Media age, subjects of the documentary creations, the contents and expressions of the documentaries, transmission modes and channels, audiences and operations and marketings, all present different characteristics. During these changes, topics and themes have more diversities, freshnesses and become personalization, miniaturization; expressions become popularization,fragmentization; narratives become dramatization; interviews and explanations become integration. All above are new features of We-Media era, and also are the development trends of the future.But we should also note that exploration process exsit some problems,such as entertainment tend to be too serious, classification to be old-fashioned and influence the attainability of propagation, creative team to be unprepared, division of labor to be unknown, copyright problems to be obvious and lead to improper competition, personnel to beunprofessional and qualities of media products to not be satisfication with the audiences’ s demand, etc.My dissertation will focus on the concept, feature, significance of We-Media, and the concept of documentary, characteristics of traditional documentary, and I shall analyze the new types, features, trends and problems of documentary in We-Media age. Further more I shall try to give some solutions to the obstacles and self-defects which documentaries have been faced, in order to explore the breakthrough strategy of Chinese documentary industry in We-Media age.