Breakthrough Approach Of Chinese Cellflixes

The combination of cell phone and film is a wonderful dating. Since it was born, cellflix had received enthusiastic attention from all sectors of society. Whatever, the theory of cellflixes is relatively weak at present. The definition of concept is confused, and the analysis of characteristics is different, the study of bottleneck is not enough, and the investigation of breakthrough ways is particularly defective. This article uses cellflix as an entry point, try hard to perfect and add the inadequate research of cellflixes'development status, main features, and the bottleneck etc, so as to explore breakthrough approach.This article mainly uses many research methods such as document research, qualitative analysis and so on. This paper is divided into four parts:The first part overall grasps cellflixes'development status. First of all, conduct dialectical analysis and critical inheritance to the existing definitions and reach a more scientific and rational one. Then, research cellflixes'background of its birth through the phenomenon to essence. By the analysis and summary, we can draw a conclusion that the cellflix just starts sailing but the community responses fervently. The second part studies cellflixes'main features respectively whether as new creative styles or movie-watching medium. The third part researches cellflixes' bottlenecks more comprehensive and specifically from technology, content, charges, audience habits, protection and regulation. The fourth part explores breakthrough approach in connection with the bottlenecks one to one, and analyses how to conduct industrial operation to make cellflixes bigger and stronger on the basis of bottlenecks'overcoming from the macro perspective. At last the article reputes that although it's unknown whether if cellflixes can become main medium or popular entertainment and new industries in the future, cellflixes have huge potential, especially when cell phones merge with computers, the third generation spreads cross the country, and internet access charges have further reduce, cellflixes' profits and affects will be unlimited.