From Manufacture To Creation:The Research On The Development Of Cultural Creative Industries In Dafen

Dafen village, located in Longgang District of Shenzhen, by duplicating and producing the oil painting in the old village as the beginning, after 30 years' development, forming a mode that main containing the oil painting production, as well as the sales of traditional Chinese painting, calligraphy, pigment, frame supporting products, covering production, promotion, technical services, investment and financing, policy advice in the cultural industrial quarter, has a set of combination among creation, trade, exhibition, training, tourism in a high degree of correlation and diversification of creative industry chain. From the file "The plan on revitalizing in Shenzhen cultural creative industries' development"(2011-2015), it clearly confirmed that having with knowledge and cultural characteristics of the creative industry is an important strategic emerging industry and national economy pillar industry, requires regarding the old urban areas, villages and factories as a breakthrough in.After arranging the related research achievements by investigation of Dafen Village, using the method of literature analysis, in-depth interview and case study,making the "manufacture" and "creation" as two fulcrum, from the three dimensions of the background and achievements of industrial development, the limitations and difficulties, the revival of industry, in order to show the whole development of cultural creative industries in Dafen, and summarize the experience of Dafen mode.This paper considers the Dafen is born with market demand, holding the favorable policy, has made certain achievements, also being recognized in the world,and become the representative of the cultural industry quarter. During the development process, faced to a single mode of production, space congestion and high rents, the dispute and the copyright dispute, the lack of ability to resist risks and other difficulties. By giving consideration to both market demand and original art, under the multi cooperation among government, society, industrial quarters and enterprises,artists, etc. With the creative products gradually increased, having the increasingly mature enterprise scale, scientific production management, the flexible marketenvironment and policy, various of exhibition platform and a wide range of industry talent aggregation, forming a multi-level format the layout of cultural and creative industry cluster. In the future, Dafen Village will produce more contemporary culture products, promote the construction of city culture, offer some references of the development, transformation and innovation of cultural creative industry quarters in China.