A Critical Discourse Analysis Of Intertextuality In Food Advertising Discourse

“Intertextuality” is usually us ed to indicate the relationsh ip between texts. Since it was first put forward in the late 1960 s, it has beco me a hot topic for lingui sts; especially it received the favor of critical linguists as a critica l theory. The core purpose of critical discourse analysis of intertextuality is to reveal the relationship between language and power, and the relationship between language and ideology.Guided by Gramsci's hegemony theory and Fairclough's three-dimensional conception of discourse analysis, this thesis selects 50 Ch inese food advertisements as corpus to analyze the intertextuality from the angle of critical discourse analysis. This research attempts to answer the following 3 questions: 1. W hat types of in tertextuality are there in food advertising discourse? 2. What are the social functions of intertextuality in food advertising discourse? 3. What are the ideologies of intertextuality in food advertising discourse?Through studying we find that allusion, quotation and parody are the main specific types of intertextuality in C hinese food advertis ing discourse. Allusion in cludes literary works, celebrities; Quotation include s testimonials, literary works and idioms; Parody includes parody of idiom s, parody of proverbs. In gene ric intertextuality, Chinese food advertising discourse often uses poetic genre and convers ational genre to creat e advertisements. In cultural intertextuality, Chinese food advertising discourse uses warm and youthful sentences to create advertisem ents to persuade consum ers to buy their products. In the last, m edia intertextuality uses music and dance to attract the eyeball of consumers. We conclude that the ideology of intertextuality in Chinese food advertising discourse is the inheritance of the traditional Chinese culture, and th at the social function o f intertextuality in Chin ese food advertising is a socially-based consumption.This research com bines critical dis course analysis with food adve rtising discourse to analyze the forms, social functions and ideologies in Chines e food advertising discourse. It helps readers to understand food advertising discourse deeply.