Illustration Art In The Application Of Brand Image Design Research

Mass production of goods growing consumer market,consumer demand and consumption level has been an unprecedented increase,how products in the fierce market competition,get some economic benefits become each enterprise to solve the first problem.Under competition to build their own the overall image of the brand image,is the enterprise in an effective way to global economic competition.Brand image has the prominent character of commodity,commodity connotation,reflect the enterprise culture,etc.So the brand image combined with hand-drawn illustration is a good choice.Illustrations in the historical period as an artistic technique,is now more and more brands use hand-drawn illustration in brand design,so as to achieve good response.This article to sort out the definition of illustrations as well as the historical evolution,combing the development of the Chinese and western commercial illustration,analyzed the illustration application in the business world famous case,for the application of illustration in the brand image design to provide a solid theoretical basis.Combined with psychology,brand knowledge on consumer behavior is analyzed,and the famous works in the commercial application of the illustrator,analysis its creative idea,creative methods and other factors.Then analyzed the illustrations used in necessity and advantage of brand image,at the same time creation graduation design illustrations,combined theory with practice,to further explore hand-drawn illustration on the important role and significance of brand image design.