Hand-drawn Illustrations For Use In Modern Packaging Design

With the development of the society and the richness of the products, the hand-painting illustration, as an important and unique form in the product packages, is highly appreciated by public with its unique artistic form of expressions and deep human emotions and becomes more and more important in the design of product packages. Hand-painting illustration has many patterns of manifestation including not only the traditional forms of Chinese paintings, oil paintings, prints and so on, but also the digital hand-painting illustration which related to the computer. The application of hand-painting illustration in designing the product packages can convey the visual information of the products and show the brand culture and enterprise connotation to impress the public. Meanwhile, infusing the inner emotions of the designers into the hand-painting illustration can resonate with the consumers.Nowadays, consumers can’t only be satisfied with the function of the products, on the contrary, they begin to pursue the cultural value and spiritual connotation of the products.Hand-painting illustration has its own unique art language which gives the public a sense of belonging and identity with its rich traditional culture and distinctive artistic lingering charm so that people can get spiritual enjoyments and mental pleasures in the modern noisy society. The free lines, deep human feelings and inornate images of the hand-painting illustration express a sense of presence and uniqueness.This thesis, taking the hand paintings in the design of packages as the main topic, talks about the historical origin of the illustration and the conception, features and patterns of manifestation of hand-painting illustration, analyzes the application of handing-painting illustration in designing packages and concludes the meaning of hand-painting illustration in designing packages. In the conclusion part, this thesis makes a conclusion and outlook about the development of the hand-painting illustration and design of product packages. Hand-painting illustration, no matter the traditional form or digital form, has much space to develop in the design of packages as an artistic form of expression.