A Research On The Effectiveness Of The Identification System Information Design Of The National Archaeological Site Park

In the process of archaeological excavation,great sites are always characterized by“incompleteness”,“remnants” and “deep-buried position”.Therefore,we need to show the latent historical information and indirectness with the help of various explanation and exhibition.National Archaeological Site Parks even extend the content of environmental information of ruins.Conveying information to the public effectively and deepening concern of relic protection should be the way of thinking for National Archaeological Site Parks.In such relic space explained and exhibited by “design”,designers use informational design to meet the public's thirst of information,by which they build up the image of ruins and get high-qualified urban cultural brand.Starting from the public's increasing demands of information for National Archaeological Site Parks,this paper puts forward study on the effectiveness of system information design in National Archaeological Site Parks,and discusses the public's demand for the function of system information in the tour with inadequate aesthetic judgment on relics and less reference.Visual sense has the cognitive function for thinking activities.From the view of informational design,identification system is association of information.With various graphic elements and design methods,it turns into the informational interface system which connects people and spatial elements.With this important medium for informational visual cognition,people could get information efficiently,so as to conduct themselves with thinking cognition.Starting with the effectiveness of information design,this paper analyzes how visitors are organized and influenced by the information of identification system during the process of their relic experience on the basis of field case investigation.Taking information design,information transmission and cognitive psychology into consideration,this paper state the informational construction forNational Archaeological Site Parks should include information users,content and organization.In this paper,the process of building the informational structure for identification system was studied with the information selection in relic environment,the information organization based on cognitive demands,and the unit marking for the information contained in carriers.Besides,based on environmental information features,cognitive subject features and the visual features of the information in identification system,this paper analyzed how these features influence.Finally,this paper summarized its viewpoints about the effectiveness of information design,proposing that the effectiveness should also include humanized and artistic transmission of information,so as to realize the appreciation of relic information by continuously deepening the synergy effects of information organization.the international prospective of design concept can as a reference,the key points of map,textual symbols and colors for the identification system can be used to realize the efficient interaction of information channels.The information design for archaeological parks is the efficient thinking for optimizing visual informational expression design and a significant tool to make identification system design to unceasingly reveal the values of ruins.Meanwhile,the information design combined with “internet”thought,is able to ensure both the humanistic and cultural features of relic environments,so as to create an accurate and effective information expressing environment in each National archaeological park.