| With the economic and social development,the 19 th National Congress of the Communist Party of China further proposed to "establish a natural reserve system with the National Park as the main body".The construction of the national wetland park system has gradually been widely concerned by the public and society,and its construction and development speed is also constantly improving.As an important infrastructure of Wetland Park,the identification system plays an important role in wetland protection,ecological restoration and wetland research and education.However,at present,there are still some problems in the design of National Park Logo system,such as lack of standardization and integrity,unsystematic classification,lack of regional characteristics in style and modeling,lack of logic and beauty in logo content.Therefore,under such a background,the design and research of National Wetland Park Logo system with regional characteristics and professional features has important theoretical and practical significance for the development of logo system design.Starting from the concept of National Wetland Park and logo system,combined with design psychology,semiotics,colorology and landscape planning and design related disciplines,this paper analyzes the logo design of famous wetland park at home and abroad,makes on-the-spot investigation and analysis of the site,and makes a questionnaire survey of tourists,and concludes that the key points of logo system design include whether the logo can reflect regional culture and whether the logo can reflect regional culture Landscape features,whether it can quickly attract tourists to read and achieve a better effect of information transmission,whether it can combine the material,color,text information and other elements to reflect the uniqueness of the park.At the same time,through the analysis of the particularity of the National Park Logo system,the design principles of the National Wetland Park Logo system include four principles of functionality,unity,standardization and humanization.The design elements include three elements: information,location distribution and people flow line.The design contents include layout design,color selection,text information,scale modeling and materials Six parts are selected and graphic symbols are used to define the design steps and contents.The purpose is to give full play to the basic andprofessional functions of the logo system in the special space of Wetland Park.At the same time,combined with landscape design techniques,regional culture and natural resources are analyzed,new technologies and materials are explored to design the shape and materials of the logo system,reflecting the concept of environmental protection and regional cultural characteristics.Finally,the author selects Jinsha Island National Wetland Park in Guangdong Province to carry out the design research and practice of the logo system.Guided by the design principles,design elements and design contents obtained from the previous research,and combined with the landscape design analysis method,the author obtains the logo design results of Jinsha Island National Wetland Park,including the park logo,logo mapping specifications,extraction and application of design elements,and basic design There are 15 signboards for basic signs and professional signs,and peripheral products under the sign system are designed,including paper publicity materials,office supplies,activity supplies,etc.The purpose of research and practice is to give full play to the characteristics of local natural resources and human resources on the premise of meeting the basic functions of the logo system,combine the application of new materials and new technologies,so that the logo design can better show the regional cultural characteristics and brand image display functions,so as to promote the functional development of the National Wetland Park,and better guarantee the operation,development and later management of the park. |
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