The Brand Packaging Design Of Shanxi Cloth Tiger

The revival of traditional handicrafts has led to a warming up of popular national sentiments.As a culture traditional handicraft should be known by more people.And the current situation of handicraft sales in the economic market is not optimistic,most handicraft products packaging does not effectively present the inherent characteristics of the product to consumers,nor does it play a role in the relationship between the product and consumers.The visual effects of packaging design often affect the purchasing orientation of consumers to a certain extent.Through market research on the Shanxi cloth tiger,this topic research has analyzed the present situation of its entire industrial chain development and the existence question,and has compared the domestic and foreign handicraft product and the present situation of gift packing design and the level,thus has sprouted the thought to the design of cloth tiger packing.Product packaging itself is a cultural carrier,The full embodiment of Shanxi Tiger culture in the packaging design of the cloth tiger itself can make the aesthetic value and cultural value of a higher level.The author focuses on the integration and innovation of Shanxi Tiger culture in the packaging design of the cloth tiger,combining the product form of the cloth tiger and the consumption mode of modern consumer,consumption psychology and consumption way of the traditional handicraft products,and has carried on the innovation design in the packing form,the pattern and the packing color and so on.Through the creation of a cloth Tiger brand,to promote the development of its packaging design,to provide consumers with a different visual experience,and constantly improve the visual and psychological impact,so that people deeply feel the traditional handmade products of cultural heritage and unique charm,experience the value of intangible cultural legacy,the national feelings and national culture into the brand image.The design not only retains the local characteristics but also has the bright time characteristic,it also makes the cloth tiger packing with new visual feeling and the cultural influence.