Brand Herbal Medicine Package Design Basing On Health-care Bencaotang

Chinese herbal medicine as our Chinese treasure which has a long history,has become an important part of worldwide traditional medicine.Herbal medicine can effectively nourish body,prevent and treat diseases,which plays an important role in protecting people’s health and countries’ development.As the pace of modern life has become faster and faster,modern people have paid more and more attention to health-care.Using herbal medicine to nurse people’s health and prevent diseases has become more and more popular because of herbal medicine’s mildness and nutrition.So it has huge potential market to develop.According to above,this thesis based on health-care,has researched a lot on present package design of herbal medicine including comparing with other countries’.Besides,the thesis has changed traditional original ecology elements into good visualization by using visual semantics,semiology,morphology and chromatics.It also combines health-care and modern herbal medicine’s package design to promote herbal medicine brand’s products via applying brand promotion pattern,which will be a brand new way of herbal medicine’s package design.Depending on herbal medicine’s features and combining health-care,the thesis tries to find a good way of herbal medicine’s package design that meets modern aesthetic criterion,people’s consumption concept,design function’s trend and improvement.Meanwhile,it can help companies strengthen the brand building and promotion of Bencaotang through Chinese traditional herbal medicine’s creative design.Then,it will form a complete product’s package design and improve consumers’ brand awareness.