The Research Of Brand Communication Of Mahua FunAge

At the economic globalization's brand consumption era,brand become more and more important for the enterprise development.Mahua FunAge as the vanguard of comedy culture,during the comedy brand building and development stage,it has clear building route,accurate positioning,diversified brand communication strategy,for most of culture brand it has strongly reference meaning.With the brand communication background,dissect the Mahua FunAge brand building status at different periods,dissect it overall layout.Through analyze audience targeting,type targeting,style targeting of Mahua FunAge,and examine its connotation and essence.Mahua Fanage brand building owe to its abundant and flexible brand communication strategy.Mahua FunAge comedy brand through symbolic brand establish “Mahua Star” spokesman,with the core of comedy highly concentrated and strengthen commercial interaction brand communication strategy,keep dig brand's potential,mold good image,enhance appeal of brand market,e.g.it successful mold a strongly impact comedy brand.Mahua FunAge's brand building process and successful experience as a perfect reference for the other culture industries development.Its success give us a lot of inspiration: the culture industries development,traditional culture generation and Innovation and New Media Age media technology development.It tentative provide new thinking of the brand building,in terms of communication subject,communication content,communication media,communication objects and culture resource development,positive close to the time development trend and New Media technology.By the advantage of “Internet plus” to build brand,create new face of comedy to satisfy the requirement of New Age.