Research On The Industrialization Development And Strategy Of "Mahua FunAge"

"Mahua FunAge",as a private drama troupe,initiated the concept of "New Year's stage play" at the beginning of its establishment,and opened the commercial road of comedy-drama with "Twist Mahua for You Whenever You Want".Own to its funny humor,fashion and not kitsch style,"Mahua" obtains a good reputation within a large number of young people.Besides,"Mahua" did not limit itself to the one-inch world of stage drama.Since then,it has actively expanded in the fields of musicals,network drama,TV columns,skits,films,etc.with the popularity of the first IP adapted movie "Goodbye Mr.Loser",a "Mahua Boom" has been set off,which has produced a good brand effect of "Mahua FunAge,must produce excellent products".The expansion from drama to film has made "Mahua FunAge" a representative of the successful transformation of private drama enterprises into industrialized operations.As a cultural industry,"Mahua FunAge" has somehow research value in China and is a relatively successful case of industrial development.Therefore,it is worth our comprehensive and systematic research.This paper is divided into five parts:The first chapter clarifies the industrial development trajectory of "Mahua FunAge" from the start-up period,warm-up period,exploration period,expansion period,and analyzes its cultural ecology from two aspects:internal motivation and market demand.The second chapter explains the creation of "Mahua FunAge" and analyzes its characteristics as a popular cultural product.As a representative of the successful transformation of private drama companies into industrialized operations,"Mahua FunAge" has played a certain role in demonstrating the development of the entire cultural industry towards branding.Therefore,the third chapter of this article focuses on how "Mahua FunAge" achieves industrialization development and branding strategies from four aspects:product development,talent strategy,communication strategy,and marketing strategy.The fourth chapter summarizes the Enlightenment of the industrialization development of"Mahua FunAge" to the industrialization development of Chinese film or provides some experience for reference according to the lack of industrialization development.The final part is the conclusion,summarizing the two important factors that "Mahua FunAge" can develop from a private theater company into a "Mahua"entertainment industry with production,supply and marketing as a whole:The first part is the uniqueness of "Mahua FunAge" cultural products;the second part is its successful transition from drama to film through a full-scale commercial operation.