Of Government-Led Hongtong Big Pagoda Tree Root Culture Construction And Communication

Hongtong big pagoda tree root culture is in Hongtong big pagoda tree based on immigrant's history and legend of "root-searching ancestor worship" as the core of the culture.Since 1991 Hongtong county government held Hongtong big pagoda tree roots ancestor worship festival,it has been successfully held the 25th,and "China · Hongtong big pagoda tree root culture festival" on the "ancestor worship custom" also have become a provincial and national "non-material cultural heritage",the symbol of big pagoda tree root culture.As the government for its construction and dissemination of strength increase,gradually expand its cultural brand effect,more and more attracts the attention of the immigrants.Developed root face due to immigration culture,the Hongtong big pagoda tree root culture by government leading cultural construction and spread more local characteristics.This study from the big pagoda tree root face of government dominant status of the cultural Angle,from immigration history,tradition root face consciousness and cultural consciousness roots Hongtong big pagoda tree root culture to the background of the formation and development.Paper main points of government-led big pagoda tree root face the construction of culture and dissemination of two chapters,the big pagoda tree root face section by using the theory of cultural identity and cultural construction from the aspects of geographical,historical and rituals of the three to expound how to construct the big pagoda tree root face government culture in order to realize the public identity of that culture.Big pagoda tree root face cultural transmission section is from the contents,forms and characteristics of the three aspects to elaborate how the government spread big pagoda tree root culture.Of government-led Hongtong big pagoda tree root culture construction and has achieved certain success,whether it is the protection of cultural relics,the construction of the park,the raising of funds,or the use of media resources and platform construction,government identity can be very good control,the overall resources,optimize configuration,government identity has great superiority.But the government in the big pagoda tree root culture spread into the content is not deep,superficial,in the use of official platform spread not reasonable planning,when big pagoda tree root culture leads to invalid information transmission,and government under the agenda of the big pagoda tree root culture communication with strong utilitarian,the disadvantage is not conducive to the long-term development of the big pagoda tree root culture.Of government-led cultural construction and communication,cannot blindly make plays,culture as the economy should be based on cultural resources itself,three-dimensional agriculture,the modernization of dig culture connotation,and on the root face culture spread,and to the spread of targeted,can't use a dedicated platform irrelevant information.