Hand-painted Design And Commercial Application Research For The Book Of Strong As Wire,Florescent As Clematis

The topic of this graduation project is Hand-painted Design and Commercial Application Research for the Book of Strong as Wire,Florescent as Clematis.As the request of Zhejiang Hongyue Flowers Co.,Ltd,the book propagandizes the image of clematis to attract more customers to like and buy this kind of flowers.In this project,16 stories of clematis planting experts structure the content and 16 kinds of familiar and popular clematises compose the hand-painted illustrations in the book.Meanwhile,through a series of relevant activities of the book,the project aims to increase customers' sustained attention on clematises in a way of making clematises appear easily accessible to everyone and also enrich the hand-painted plants market.Requirement Investigation Report.Based on the request of this clematis hand-painted book,the project researches the market of hand-painted plants books,including study,collection and analysis on domestic and foreign hand-painted plants books and relevant plants books market,combining the forms of questionnaire survey and random interview to communicate with the specific readers from different classes to understand their requirements.The research results offer a market basic for the project.Literature Research Report.There are two aspects in this part.One is related to flower culture theoretical study through floral theme painting and the connection between flower culture and human aesthetic standards.The other one is understanding the evolution of illustration forms and painting techniques in hand-painted plants books from different ages and function.The illustrations includes Chinese paintings,watercolors,porcelain paintings and oil paintings.This research offers a theoretical foundation for the project.Design Process Practice Report.In this part,the project plans program and explains the source of inspiration,creation process and study experience according to the research market and literature basis.In addition,this part also summarizes and analyzes the creation method and exercise,creative practice effects and problems encountered.The creation target of my project is people who love clematis and other plants.The book is not only with cultural accumulation but also suit both refined and popular tastes.It includes many kinds of hand-painted clematises with professional knowledge that is popular and easy to understand,and kinds of wonderful stories with clematises.In order to make the content of the book richer,QR code is added at the end of the book so that readers can sweep it by mobile phone and know more about the stories of interviewers in the book,clematises planting experts' experience,the illustrator's creation process and relevant clematises planting knowledge.The achievements of the project are displayed by the book of clematises hand-paintings and a series of derivatives.They can be seen in first part of painting works.