Analysis Of The Application Of Hand-Painted Illustrations On Silk Scarves ——Taking "Carnival" As An Example

Since its birth,with the accumulation of time and culture,the silk scarf has changed from a clothing used to resist the cold into an accessory used for decoration.When a simple cloth meets different women’s understanding and interpretation of beauty,it can make different styles and show their personal unique charm.As an indispensable and important category of clothing,the silk scarf has its own place in the series of products launched by many international fashion brands.With the emergence of diversified and personalized consumption trends,it is particularly important for designers to develop ideas to meet different consumer needs.Hand-painted illustration is the most “spiritual” part of the illustration system.It is more free and unique than other illustration types whether in terms of its form,style,color and brush strokes.This paper will start from the application of hand-painted illustration in silk scarves,using literature comparison induction,brand case analysis and practice test method.While studying and sorting out the visual performance of hand-painted illustration in the contemporary context,the design characteristics of silk scarf patterns are summarized and sorted out,and the hand-painted illustration creation theory suitable for silk scarves is explored on the basis of previous theories.The author will combine the current trends,grasp the consumer psychology and aesthetic habits of the target audience,carry out original design of hand-painted illustrations,and explore new visual styles and practice them on silk scarves.Besides,through the theme selection,style design and refined creation of hand-painted illustration,the author hopes to make the silk scarf has a certain artistic atmosphere,cultural connotation and emotional expression on the basis of its commercial value.Nowadays,people’s pursuit of clothing no longer stays in the simple cold demand,but pays more attention to the visual effect of clothing and the brand culture and artistic connotation behind it.The combination of hand-painted illustration with strong plasticity and silk scarves can increase the emotional expression of creators,strengthen the aesthetic output of products,and also provide some new research directions and reference value for the creative ideas of Chinese clothing brands.