Research On Cultural Creative Product Design Based On Semiotics

With the wave of cultural and creative industries swept the world,China has gradually begun to explore in line with their own cultural and creative products development.All regions have to rely on their rich cultural resources to establish the image,the dissemination of culture,economic development.The Shenyang Palace Museum is a representative building in Shenyang area,from the construction has been nearly 400 years of history,is cultural heritage of the world.As a descendant,we have an unshirkable responsibility for the inheritance and development of our own excellent culture.The cultural resources of the Shenyang Palace Museum have the objective conditions necessary for the development of cultural products,but there are still some problems in its existing products.How can the cultural symbols of the Shenyang Palace Museum be better displayed on the product and inherited,that is,the main content of this thesis.This paper analyzes the development of cultural and creative products from the perspective of semiotics,and summarizes the typical design methods and the cultural symbols used in the ancient ancient palace.Using SWOT analysis model,the Shenyang Palace Museum of cultural and creative products in-depth analysis,found pain points.Analysis of the cultural resources of the Shenyang Palace Museum,Classify cultural symbols according to material and non-material,and according to different categories of cultural symbols put forward a different extraction angle,for the product development to do an objective preparation.According to the cultural symbols in the cultural and creative products in the application of the degree of difficulty,the cultural and creative products design method is divided into five,with a view to guiding practice.According to the Shenyang Palace Museum's own situation for product positioning and development of design principles,and according to the design method,applied in the Shenyang Palace Museum of cultural and creative product design,in order to fully explore and pass the Shenyang Palace Museum contains the cultural value.This paper takes the design of cultural and creative products of theShenyang Palace Museum as an example,hoping to provide the future development direction of cultural and creative product design.