Research On Cultural And Creative Products Of Beijing Palace Museum In The Map Of Postmodern Aesthetics

The cultural and creative industry of museums is a market growth point intentionally cultivated by the country under the background of the prosperity of commodity economy,a commercial manifestation of the mutualism pattern of cultural undertakings in China,and an industrial aesthetics that takes cultural and creative products as the carrier and is close to mass culture.The cultural and creative products of the imperial palace in Beijing,which are guided by the demands of the public,are a realistic text in the post-modern cultural situation.Aesthetic research is still weak in the field of culture and museum.it is of great practical significance to deepen the aesthetic research on cultural and creative products of the Palace Museum.Life aesthetics,body aesthetics and ecological aesthetics are the three hot topics of aesthetics in the world today.Taking the theoretical content of these three plates as the starting point,the use of structuralism and deconstruction is conducive to the meaning generation of post-modern theories in the context of literary creation.Through on-the-spot investigation and case analysis,this paper summarizes the general aesthetic characteristics of cultural and creative products in the Palace Museum from the perspective of image meaning,and explains the post-modernity representation of cultural and creative products in the Palace Museum from the aspects of content and form.The essence of deconstruction,collage and parody of creation techniques make the cultural and creative products of the Palace Museum show the open artistic characteristics of non-depth,planarization and non-centralization of the spirit of meaning.Combined with the special social context and cultural context in which the cultural and creative products of the Palace Museum are located,the part of the cultural and creative works in the Palace Museum is suitable for aesthetic speculation.The aesthetic generation of museum cultural and creative products has long been absorbed in the aesthetic strategy of economic globalization.From the perspective of two-way cultural penetration,the reflection on the post-modern aesthetic research on cultural and creative products of the Palace Museum mainly focuses on two points: one is the deficiency and deficiency,that is,how to inherit the traditional culture and carry forward the culture of the Palace Museum from the standpoint of Chinese contemporary aesthetic culture.Although some postmodern scenes have appeared in China,the entanglements of political system and market mechanism,the confusion between tradition and modernity,and the conflicts between globalization and local nature will bring many crises to the development of cultural and cultural creation.The second is the value meaning,that is,how to foresee the scene of literary innovation in the post-modern context.The western academic thinking sticks to the model of subject-object dualism,which is a round and neutral thinking in the postmodern cultural survival situation of China.Cultivate one’s morality self-denial,not far from the people,the unity of nature and Oriental aesthetic thought,today still has the inexhaustible culture internal tension.Museum cultural creative products transform the creative activities of spiritual construction into creative products for public consumption.It is the product of "aesthetic generalization" in the consumption era,which not only acts on the human body and relates to the ecological environment,but also is a "small narrative" practice of "aesthetic of daily life".In the current aesthetic culture practice of the "national tide" revival,Beijing Palace Museum cultural and creative products are expected to lead domestic cultural and cultural institutions to develop "cultural brand nationalization","regeneration of consumer groups","cultural consumption boutique","product development A new pattern of cultural and creative consumption.