Evaluation On Financing Efficiency Of Listed Companies In Chinese Film And Television Media Industry

This paper reviews the domestic and foreign literature about the financing and financing efficiency,analyzes the current situation of China's film and television media industry and the status quo of financing.In the part of empirical analysis,using the method of data envelopment analysis(DEA),the DEA evaluation index system of three inputs and two outputs is established.On this basis,the paper constructs a DEA model which can be used to evaluate the financing efficiency of Listed Companies in China's film and television media industry.The sample selected 37 listed companies in China's film and television media industry,to obtain its 2014 to 2016 annual report and semi-annual report data,using DEAP 2.1 software analysis to obtain the results.This paper summarizes the main problems existing in the television media industry financing and analyzes reasons.The conclusion of empirical analysis is:the financing efficiency of China's media industry listed companies is not high,the overall level is obviously non effective.The scale effect of Listed Companies in China's film and television media industry is not strong,and the ability to use capital is weak.The volatility of financing efficiency is large,which is easy to be influenced by external factors.Based on the analysis of the current situation and the results of the empirical study,the paper also puts forward some suggestions on how to improve the financing efficiency of Listed Companies in China's film and television media industry.This paper focuses on the evaluation of the financing efficiency of film and television media industry,which is a new research field.The economic model can be used in the field of film and television media to evaluate the financing efficiency more accurately.This is the lack of previous research.