Research On The Technological Innovation Ability And Efficiency Of The Listed Companies Of Cultural Media

In the context of innovation leading the era of development,the continuous development of media technology has made the collision between traditional media and new media.How to maintain the competitiveness of enterprises in the collision and integration of new and old media and how to keep up with the pace of technological innovation are urgent problems for cultural media listed companies.Therefore,the analysis and research on the technological innovation of chinese cultural media listed companies at the present stage is meaningful,and will help to recognize its current situation of the technological innovation,and put forward some pertinent countermeasures and suggestions.The technological innovation development of cultural media listed companies depends on two aspects: ability and efficiency.Technological innovation capability reflects the accumulation of technological innovation resources.Technological innovation efficiency response technology innovation resource utilization quality.Only by combining both together can we fully understand the technological innovation level of the current cultural media listed companies.On the basis of selecting the same index.The thesis use Factor analysis method to analyze the technological innovation capability of China's cultural media listed companies to identify key factors that influence the technological innovation capability of different types of cultural media listed companies,and sort and compare the ability of technological innovation capability.Using DEA method to measure the technological innovation efficiency of China's cultural media listed companies,and analyzes it from three aspects: technical efficiency,pure technical efficiency and scale efficiency.Finally,combined with the above two results to get a comprehensive analysis and classification table.The results show that the overall technological innovation capability and efficiency of the 52 cultural media listed companies are not high.High efficiency and high efficiency listed companies are relatively small,only 9.61%,more than half(55.78%)of listed companies are low and inefficient,23.08% of the listed companies are high and inefficient,and 11.5% of the listed companies have high efficiency and low ability.In general,traditional media have the advantages over enterprise scale and hardware support,and new media have the advantages in technology and R&D.Both need to form complementary advantages,jointly promote technological innovation of cultural media listed companies.