The Modulation Mechanism Of Emotional Word On Novel Stimuli's Preference

Preference or liking is an important field of psychology,in which psychologists have done a lot of research on related issues."Preference" refers to,for relatively stable like a stimulus or event or dislikes evaluation and judgment.Studies have shown that acquired preferences are influenced by emotional context.Emotional context helps people to accurately identify and extract the emotional characteristics of others or other things,thus forming a judgment and produce the corresponding preferences.In fact,language as an important cognitive activity and communication tools of human beings is an important means for people to exchange ideas,to preserve,acquire and share scientific knowledge and culture,so it would to be one of the important factors influencing preference processing.But so far,the research about the influence of emotional words on unfamiliar new stimulus preferences is not so much.There are still a lot limits to the study.(1)Ignores the influence of positive words:(2)ignores the influence of the conceptual information carried by the emotional word context;(3)ignores the influence of the mixed emotional word context.In this study,we used the evaluation conditioning paradigm(Evaluative Conditioning,EC)to explore the influences of emotional context on novel stimuli's preferences.The current study included four experiments.In experiment one,we use positive or negative emotions as context and unfamiliar Korean characters as novel stimulus materials to study the effects of the single positive or negative word context on the preference to novel stimulus by EC paradigm.In experiment two,two pairs of emotions with same emotional valence but different concept are combined to study the influence of composite word context on preference to novel stimulus.Experiment 3 and experiment 4 further investigated the influence of the mixed emotion word context on the acquisition of new stimuli's preferences.The effect of the first stimulus and the last stimulation potency on the novel stimuli's preferences in the compound emotional word context was investigated by comparing the control background(i.e.the proportion of positive and negative words in the composite context).In the experiment 4,the unbalanced composite context(i.e.the ratio of positive and negative words in the composite context is 3: 1 or 1: 3)is set to study the influence of the proportional transformation in the composite word context o on new stimuli's preferences.The results show that:(1)the valence of single emotional words has effects on the new stimuli's preferences.The specific expression is that negative words(compared with positive words and neutral words)reduce the degree of preference to novel stimulus,whereas positive words(compared to neutral words)did not show a significant effect.This effect does not depend on the existence of coupling consciousness(2)in the composite emotion word context,the emotion valence has an influence on the preference of new stimulus,and the preference is lower than that of `in the corresponding neutral word context of the Korean character preference to a certain extent,support the "cognitive first hypothesis.(3)The first stimulus and the last stimulus has no significant effect on preference to the novel stimuli(the ratio of positive and negative words is 1: 1).(4)The different proportions(1: 3 or 3: 1)of positive and negative words in composite context has a significant effect on the preference to novel stimulus,which is manifested in the proportionality will play a major role in the impact.The results of this study can provide new experimental evidence for the cognitive mechanism of preference theoretically,new ideas for understanding the relationship between language and emotion and new data base for the development of related social theory.In practice,it is helpful to design the first impression,and lead consumer to make the choice which the enterprise wanted.