Application Of Color-blocking In The Redesign Of The Chinese Time-honored Cosmetics' Package Of "Xie Fuchun"

With the promotion of China's international status,“Chinese style” has been widely concerned by the world.This also brings new vitality to Chinese time-honored brands.Development of the concept of Chinese time-honored brand is also from the “silent stereotype”,gradually transformed into “innovation”.Introducing elements of the trend in the “old”,which is a way to stand on the current market,deliver the brand concept and enhance the brand value.This paper based on a brand idea of “XieFuchun” that a Chinese timehonored Brand.Integrating the Color-blocking with the brand.Extract,combine,design the elements of the brand be appropriately.Re-design of the cosmetics' package of XieFuchun from the extension of the brand logo design,packaging graphic design,packaging materials etc.in the premise of respecting corporate culture.Try to provide some “New Style” in the packaging design of Chinese time-honored brands when the trendy elements blended in.