The Application Of Black And White Illustration In The Brand Image Of Enterprise

This design research topic " black and white illustration decoration style in the enterprise brand image ",taking the Shandong traditional catering enterprise " jufengde " as an example,through the black and white illustration style visual art idea and artistic technique,uses the black and white illustration painting to design the common food material element,and applies this style to the enterprise brand image design and promotion.According to the characteristics of the senior illustration style,continuous exploration and practice innovation,so that the personal design works can integrate and develop the traditional essence,combined with the current popular elements and media,to explore the possibility of practical innovation design and application.Demand investigation,according to the combination of black and white illustration style and modern enterprise brand image design,two ways research,one is the black and white illustration decoration style of research case analysis,using representative figure painting form and style characteristics analysis and comparison,the application market is relatively simple,can not meet consumer visual needs.Through the market research of the user group,focus on the combination of black and white illustration art and traditional catering brand culture concept,questionnaire understanding the preferences of user groups,combined with literature and network information collection of visual image research,for the visual expression of this design.Literature research,using black and white illustration style aesthetic views and design methods,through a large number of books and literature combing,the mature theory system and artistic language form application research,summed up the development process and concept of black and white illustration art itself,the principle of enterprise visual image design,provide theoretical basis for the research of enterprise brand image.The application form of black and white illustrator mainly focuses in books,newspapers,magazines,clothing,interior design,and so on,the enterprise brand image is less,through the design practice research,try to integrate the black and white illustration style and traditional enterprise brand image,change the traditional image design,and maintain the unity of enterprise brand image.The setting of design style is an important factor to realize the internal thinking and external expression of the work,and to the artistic practice of the decorative style of black and white illustration in the enterprise brand image design,adhere to the traditional techniques,addthe elements of regional style,to create a new visual form.