The Case Analysis Of HC M&A KD

In China,the cultural industry has already been getting more and more favor and attention of the country,but also by a large number of domestic capital and international resources,such as the period of hope and culture,the field of investment and financing is also rapidly rising.With a continuous growth of this industry,the enterprises in the industry finally choose mergers and acquisitions.Listed media companies have capital operation experience of the most abundant,receive the best quality culture industry resources,take the forefront in the industry,is worthy of the name of the beach goers.The value of horizontal mergers and acquisitions is not only for the development of enterprises,but also for the development of the industry where the industry has an important positive significance.The promotion of China's cultural industry,prompting enterprises to carry out horizontal mergers and acquisitions,while the joint development of enterprises,but also to provide impetus for the development of the industry.Therefore,the choice of an enterprise strategic mergers and acquisitions is correct or not,can be considered from a variety of angles.On the one hand,as a listed company,from the starting value estimate,to do judgment and measure the rationality of the value of the company,to decide whether or not to invest,on the other hand,must from the entire industry,analyze its causes and Enlightenment for the development of industry mergers and acquisitions.The market economy has become the main body,the choice and the market change synchronization,the situation becomes more and more,many listed media companies will have a tacit understanding of the choice of diversification of investment,a variety of network platform cooperation,mergers,strategic development plan.Therefore,how to deal with the chanecs and challenges of traditional film and television media companies,this paper intends to HC television company through the acquisition of KD media case,the media companies to learn some experience.The first part of this paper briefly introduces the current development status of the film and television media industry in order to make it easier to understand the competitive structure of the film and television industry.The second part introduces the HC Film Co.Ltd and KD media company development history and basic achievement,can be seen from the combination of reason and historical inevitability of driving the development of the industry,in order to make timely response.The third part is the choice of DuPont analysis method,the financial data of HC before and after the merger of limited company of movie and TV performance analysis,not only can understand the HC Film Co.,a company's financial condition,and can reflect the impact of the merger brings to the enterprise,the acquisition and the success of visual expression.The fifth part,summarize the HC film horizontal merger of KD media in the process of experience,for other companies in the same industry,and to analyzing the problems in the process,for the industry reference,finally achieve the purpose of promoting the development of the industry.Highly valued in the cultural industry,and concern today,how to deal with the field of air,as the domestic leader HC Television Ltd.,with practical action to show their right to speak,has played the leading role for the development of other enterprises.