SLQC Merger And Acquisition Case Analysis

Now M&A has become the hottest development way of enterprise growth,China economic growth is accompanied by the rapid development of the capital market,many mergers and acquisitions in China gradually improve the supervision and management,based on standardized regulation of mergers and acquisitions,mergers and acquisitions to obtain the external environment is more and more good.China is actively promoting the development of cultural industries,film and television media industry and network game industry belong to the cultural industry,on the basis the two industry can gain new opportunities in mergers and acquisitions,so how to carry out more effectively mergers and acquisitions,mergers and acquisitions to achieve more effective,the more effectively improve the enterprise's performance is challenges and opportunities of mergers and acquisitions which will face enormous challenges and opportunities in these years.Film and television media industry and the online game industry is a part of China cultural industry,the two industries have the characteristics of high risk,high investment,high yield,high rate.Mergers and acquisitions of enterprises in these two industries,mergers and acquisitions will undoubtedly be able to gain a wealth of profit margins,growth capacity will be improved,the enterprise will break the bottleneck of development,continue to move forward.In recent years,the television media industry belongs to China's cultural industry and network game industry mergers and acquisitions very much,but the present situation of the domestic lack of attention,especially in the following aspects:M&A and M&A performance.This paper selects the case of SLQC merger YLYC and DWWL to analyze and study the M&A motivation and M&A performance.The first aspect is about the research background,research significance and purpose of the study describes and summarizes the domestic and foreign related theories and merger drives and performance;then introduces the theoretical basis of this paper,including the related concept of merger and acquisitions synergy theory;Secondly,the development status of the television media industry and network game industry the description of the case background are introduced,including the case background:mergers and acquisitions and mergers and acquisitions process both basic introduction.Then the synergy theory respectively from financial synergies,operating synergies and management synergies in three aspects of the merger were analyzed;Finally the use of SLQC a year before the merger,the acquisition of the year and after the merger of the two indicators of financial and non-financial indicators of the M&A performance analysis and research.Through the analysis,it can be concluded that the SLQC M&A behavior is a positive effect on its own.Through the analysis of the motivation and performance of M&A YLYC and DWWL merger and acquisition of the SLQC,a positive conclusion is drawn.It presents some opinions and suggestions to the success of M&A is expected to provide some reference to the acquisition of film and television media industry or online game industry,the idea of the future enterprise,expect it has certain reference value,can improve the market competitiveness of enterprises through mergers and acquisitions,to promote China film and television media industry or network game industry to a higher level of development.