The Study Of The Generating Mechanism Of Official Microblogging Title In "People's Daily"

In the era of rapid development of network,information transmission speed is faster.The title plays an important role in the editorial of information,and the good title contributes to the dissemination of information,thus expanding the influence of the news media,so the title making is particularly important.Affected by way of information dissemination,research scholars from print media has yielded fruitful results.With the development of the times,communication technology is changing,the information dissemination mode changes,use out all kinds of information communication platfom,but what has been widely used in the microblogging research is relatively small.How to understand the title as an important part of microblogging,from the perspective of linguistics how to analyze the microblogging title production? so this paper analyzes the microblogging title from the perspective of pragmatics,taking the official microblogging title of People 's Daily as an example.Based on the relevance theory and adaptation theory of pragmatics,the knowledge as the foundation,integrated application of the two theories,to explore The People's Daily official microblogging in the title when making relevance assumptions and adaptation options.At the same time,it summarizes some methods and means to improve the relevance and adaptation in the title making process.The paper consists of five parts.The first part is the introduction of this paper,an overview of academic research,a brief introduction to the theory used in this paper.The first chapter defines the official microblogging of the People's Daily,and summarizes the characteristics of the microblogging title on the basis of the comparison with the traditional paper,and then classifies it.The second and third chapters are the subject of the paper.They respectively analysis the weibo title's relevance assumptions and adaptation options.Through the integrated application of relevance and adaptation,understand weibo title generated from the linguistics angle,In the fourth chapter,this article summarizes some methods of improving the relevance and adaptation of the official microblogging title of People 's Daily,and provides reference for the microblogging title production.