| With the development of economy,science and technology and society,the improvement of people's living standard,graphic design is no longer blind,chasing foreign aesthetics and theory,and began to have a new understanding of graphic design.How to use traditional culture to enrich the connotation of Chinese design,improve the design taste,is an important problem in most designer culture but also the pursuit of design and research,so we need to in-depth study of traditional culture Chinese extract its essence,and integrate it with modern design theory and practice,better applied to graphic design to.Color is one of the important means of communication to express emotion,thought and other information in the design.Five color view is unique to China's color system,it is not only the color of the aesthetic and cognitive,and five corresponding to the five line,and the five party,China reflects the traditional culture philosophy and philosophy of life,although the five color view difference with the modern western theory of color is very large,but still came the unique concept of color.Mining and sorting out the five lines of color concept of color,and combining modern design theory,to promote the nationalization of Chinese art and design process.I have been interested in color in the design of the form of expression,but the five lines of color concep of color research and graphic design in the application of graduate students during my period is an important attempt.In practice,brand design is a kind of graphic design,which covers a wide range of application and strong in brand value more and more representative of regional and national economic strength today,enterprises pay more attention to the corporate culture and corporate image,brand image design hopes to shape the corporate image transfer of corporate culture.My friend is running a coffee shop,in line with the design and practice of combining ideas,and after the tutor's discussion,and ultimately draw up such a research topic. |
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