The Application Study On Color In Graphic Design

In the graphic design, color is a very important factor, which play the role of more and more. When striking an object, twenty seconds before the first concern is the color, then will be gradually transferred to other senses, the emotional experience. Overall color is the first element of graphic design, using a different color to match the information symbols, if used properly can show quiet elegant, laying generous different perceptual modalities and stimulate the audience's psychological and emotional resonance, so as to embody the value of graphic design.As an important complementary technology highlight color perception, has been valued by the graphic designer. This has a very strong charm, experienced designers understand how to make the color contrast color becomes more vivid. This paper starts from the related theories of complementary, focuses on the analysis of the principle of complementary color complementary principle and physical science. In the physics principle of complementary color, the three factors: light, objects, people, and mutual connection, in the principle, the light is the essence of color, any color from on the reflection. In physiological studies the principle of complementary color, highlight the eyes visual function, through all sorts of color contrast and environmental adaptation, and people's perception will produce corresponding change. Today, complementary technology in graphic design has been more applications, color and Lenovo will affect the complementary application, resulting in the effect of different application, so it is necessary to comply with the laws of certain color, with the appropriate method of the complementary of graphic design, and in some application principles. At the end of this paper, through the empirical analysis, plane advertisement design to a children's food, for example, through practical examples, expounds the importance of complementary color in graphic design.In general, complementary technology application, effectively improve the effect of the use of graphic design, has a great value in the field of plane advertisement design, but the technology is still at the starting stage in China, to be in further study.