Research On International Online Marketing Of Chinese Film

Film industry is a part of cultural industry,products go abroad,to enter overseas markets,this is conducive to promote a country's culture and set up their own image,in the world at the same time also can obtain certain economic benefits.In recent years,due to the rapid development of China's film market,also in the position in the global market,further enhance China's film itself also received a good external environment.Although foreign sales data such as has not correspondingly increased significantly,such as foreign sales accounted for the proportion of total global box office is still in a lower level,but the future prospect is still favored by many people.Therefore,this article hopes to conduct a deeper study.First,by thumbing through the literature,most of the literature was focused on two aspects of the problem of Chinese cinema,one is the overseas sales,or export perspective,the second is the marketing point of view,combined with the trend of The Times,more analysis of the problems in the network marketing,this paper hopes to combine the two aspects,namely from the perspective of international marketing research the development of China's film and change.Second,by a large amount of data collection and analysis,induction with an overview of the Chinese film,and the current situation in export and marketing,and accordingly puts forward three main problems in the international network marketing,concept,content,the product itself)and channel.Finally,put forward the corresponding solution measures,the key lies in the choice of different marketing channels and the integration of marketing strategy.On average,this paper uses the phenomenon and case analysis,historical research,comparative research,the methods of theoretical research.