The Research On Pro-environment Behavior And Its Influencing Factors Of College Students

This paper used self-made scale of pro-environment behavior to make a survey of the staltus quo of pro-environment behavior of college students through the methods of questionnaire survey.First,we made an analysis of the difference of the pro-environment behavior of college students in their gender,grade and resident.Then we explored the effect of psychological factors on pro-environment behavior.On the basis of norm activated model proposed by previous researchers,we introduced sense of efficacy and perceived behavioral conltrol to the model,and established the expanded norm activated model.It turned out that,college students scored over 3 in public area pro-environment behavior and scored over 4 in private area pro-environment behavior,which showed that the intention of college students,pro-environment behavior is strong;there exists significant differences in private area and public area pro-environment behavior between different genders of college students,but not among different grades and residents of college students;the expanded norm activated model can better explain pro-environment behavior of college students;awareness of consequences,sense of efficacy and perceived behavioral control have significant positive effect on private area and public area pro-environment behavior through personal norm;awareness of consequences and sense of efficacy directly have significant positive effect on private area pro-environmental behavior,and perceived behavioral control directly have significant positive effect on public area pro-environmental behavior.