The Impact Of Information Characteristics And Regulatory Focus On Higher Vocational College Students' Entrepreneurial Risky Decision-making

Entrepreneurship risky decision-making means the choice of entrepreneurs in the process of undertaking the risk and uncertainty.A large number of studies have found that regulatory orientation,framing effect,probability level and other factors will influence the decision making of venture capital.This study on the basis of previous research,setting up the employment / business situation,the familiar / unfamiliar situation,using the questionnaire method and experimental method to investigate the regulation of directional information characteristic,and their matching effects on entrepreneurial risk decision.This study includes three experiments,the subjects in the experiment are students at a vocational college in Hangzhou.In Experiment 1,58 subjects were involved in the study,and the regulation orientation was manipulated by questionnaire.The results showed that there were significant differences between the two kinds of regulation of entrepreneurial risk decision.Compared with the prevention orientation,the promotion of the orientation test is more inclined to choose entrepreneurship in the employment situation.Experiment two can be divided into two small experiments,each experiment subjects were 40 people: in experiment 2.1,the gains / losses to describe the decision situation to manipulate the information framework,study information framework(profit and loss)affects the individual entrepreneurial risk decision making.The results show that there are significant differences in the venture capital decision making under different information framework.Under the framework of the loss,the subjects under the framework of income are more likely to choose employment in the employment situation.In experiment 2.2,the information is represented by the fuzzy and precise description of the probability level in the decision situation,and the influence of the information representation(fuzzy and precise)on the individual venture risk decision is investigated.The results show that there are significant differences in the risk decision making of different information.In the context of employment and entrepreneurship,compared with the fuzzy representation,the subjects under the accurate representation are more inclined to choose employment,and prefer to be familiar with the project entrepreneurship in the familiar and unfamiliarsituations.Experiment three can be divided into two small experiments: in experiment 3.1,72 subjects were selected,The experiment was carried out by using the method of starting the experiment task to adjust the direction of adjustment,and then investigate the influence of the regulation orientation and the information frame on the decision making preference of venture capital.The results show that there is a matching effect between the regulatory orientation and the information framework in the entrepreneurial risk decision-making situation.In the context of employment / entrepreneurial decision making,under the framework of income,the promotion of directional individuals is more inclined to entrepreneurship.In the familiar / unfamiliar decision-making situation,two kinds of directional regulation subjects risk decision the difference was not significant.In experiment 3.2,a total of 78 subjects were selected to adjust the orientation of the regulation through the experimental task priming method.The results showed that the venture decision situation,the existence of adjustment effect between orientation and representation of information,in the employment / entrepreneurship in the context of fuzzy characterization of promoting directional subjects relatively more employment preference in decision making;familiar / unfamiliar situations,two kinds of directional regulation subjects risk decision the difference was not significant.Based on the experimental results,we believe that there is a matching effect between the information characteristics and regulatory orientation,which will affect the individual venture capital decision.In the employment situation,the matching effect is significant,and the matching effect is not significant in the familiar / unfamiliar situation.