Summer Chinese Films Of Researching On New Media Marketing Tactic

In recent 20 years,with the popularity of digital,information technology and application,the rapid development of new media has sparked a new media revolution,new media has affected every aspect of people's life,make the earth-shaking changes of people's lives.The advent of the era of new media,brings to the Chinese movie marketing huge development opportunity at the same time also brought a huge challenge.Chinese filmmakers due to lack of experience,the old ideas and impetuous the mentality,wait for a reason,some problems in the process of movie marketing,caused the Chinese movie marketing chaotic situation.This article tries to comb the new media brings to the Chinese movie marketing huge change,through a lot of marketing instance sums up the problems of new media age Chinese film marketing,and put forward the countermeasures to solve the problem,the exploratory promote health of the Chinese movie marketing,scientific and harmonious development.This article is divided into four parts altogether: the first part,the summer by film and new media marketing development situation,made a detailed overview;The second part,through the analysis of a large number of successful cases,combing out the summer Chinese films of the new media marketing way;The third part,combined with China's new media environment,the reality of the Chinese movie marketing,from the market status,marketing,audience demand three aspects,such as induction and summarizes the problems existing in the Chinese movie marketing;Finally,in view of existing problems,and constructively put forward the countermeasures to solve the problem with reality,try to eliminate the contradiction between new media age Chinese film marketing and confusion,find new ideas and solutions,to create a healthy and orderly contribute the Chinese film market environment.