A Study On Electricity Marketing Language From The Presupposition Of Pragmatics

Electricity marketing language refers to the persuasive speech act which giving priority to static text,electricity supplier through the description of goods,interpretation design idea,emphasize product features,to promote the sale of product to potential consumers in order to achieve the purpose of selling goods.Electricity marketing language is the traditional marketing language variant form,it is more likely to have combined with the characteristics of the network language,in addition to persuasive,purpose and unipolarity,which showed code mixing,semantic ambiguity and distinct chatty in the language form.For the classification of electricity marketing language,from the perspective of speech act,can be divided into representative marketing language,commissive marketing language,directive marketing language,expressive marketing language and declarative marketing language;From the perspective of discourse patterns,it can be divided into assertive marketing language,questioning marketing language,imperative marketing language and exclamatory marketing language;From the perspective of discourse content,it can be divided into compliment marketing language and comparative marketing language.There are a lot of presuppositions of pragmatics in the electricity marketing language,by analyzing the occurrence of four types of pragmatic presupposition,state presupposition uses most frequency,demand presupposition and belief presupposition on the heels,identity presupposition is the least.It follows that preset of pragmatics plural in electricity marketing language status,this will help to make it more attractive and newness.Although electricity marketing language is generally exist in people’s daily life,but it is still exist some problems.In terms of the usage of the preset of pragmatics,there has no common sense,using a false preset and setting in the false place.Withal,it should obey the cooperative principle,which is beneficial to improve the reliability of electricity marketing language,at the same time,it also should observe the interest of the consumer center,as far as possible protect consumers face the expressing effect of language in order to improve the electricity marketing.