Research On Commercial Value Development Of China Dance Sports Open Series

China Dance Sports Open Series is China Dance Sports Federation launched the annual dance sports event,is currently the highest level of dance sports events.At present,the commercial value of the game development is still limited to the naming fees,registration fees and tickets and other primary level,the lower the level of commercialization.Fully understand the current situation and problems of commercial value development of China Dance Sports series open,summed up the problems in the development of commercial value of the tournament,explore more scientific commercial value development strategy,and help the organizers to better develop the commercial value,Is undoubtedly a significant research topic.Based on the investigation and analysis of a wide range of in-depth,this paper analyzes the commercial value development of China Dance Sports Open Series by means of literature review,expert interview,questionnaires,mathematical statistics and logical analysis.The author analyzes the existing problems and restricting factors in the development of the commercial value of the tournament,and on the basis of this,explores the problems that can better promote the commercial value development of the China Dance Sports public series.Countermeasures.The main purpose of the study is to fully exploit the available resources of the China open sports series,to identify the market for the commercial value of China Dance Sports Open Series,to segment the market,to open up a new model of commercial value development,For the competent departments of scientific decision-making to provide theoretical support.The following basic conclusions are obtained:1.After eight years of China Dance Sports Open Series is still in its early development,the competition system continues to change and improve,has not formed mature and stable system of competition.2.The development of intangible assets of China Dance Sports Open is mainly focused on the development of marking right.The rights of television broadcasting and media reporting are lagging behind.The advertising resources mainly include venue advertisements,TV media,print media and online media.A small number of ticket sales channels,mainly on-site sales;the establishment of a different entry system for the contestants,registration fee income is an important source of revenue events;sponsor a small number of sponsors to cash-based,sponsorship scale.3.Naming rights and space in China Dance Sports Open Series championship events the circumstance of advertisement and entrance fee to develop better,and to the media,sponsors,tickets,general development situation.4.China Dance Sports Open Series event source of income less,and low level of overall economic efficiency.If there is no sponsor fund intervention and government support,public series is very difficult to operate.5.China Dance Sports Open Series and there are many problems in the commercial development,outstanding performance in four aspects: the one game brand influence is not enough;Second,capital source channel is not rich;Three is the insufficient competition propaganda;Four is the sponsors form a single event.