A Study Of The Aesthetic Characteristics Of “Hit Drama” In The Background Of Media Convergence

Under the background of media convergence,the aesthetic characteristics of the hit series had changed greatly.The hit series,which was displayed on the television and the network terminal,had a high rating,could cause strong social repercussions,and could be played repeated over a period of time.Observing the hit series of the hot pursuit by audience and much high click rate,it could be found that,the aesthetic characteristics of the hit series in perceptual level was resonating;the aesthetic characteristics of the hit series in narrative level was conform to the logic of life;the aesthetic characteristics of the hit series in poetic presentation level was beyond utilitarian experience.The aesthetic features of the hit series were caused by the internal and external factors.The external factors of the aesthetic characteristics were the diversification of value,the diversity of audience and the diversification of media.These factors lead to the reconstruction of the aesthetic habits,aesthetic needs,aesthetic style,and aesthetic channel when the audience were contacting the drama.From internal factors,as the aesthetic object of the hit series,the production of the content,the change of the relationship between the aesthetic subject and object,and the change of the production mechanism change made the text of the hit series in the early stage of construction closely relate to the audience,which resulted to hot broadcast.In order to avoid the hit series falling into the trap of "vulgarization" and "vulgar" "homogenization" and based on the research of the hit series' aesthetic characteristics,this research lastly put forward the problems of creating the hit series,and proposed a solution of aesthetic rectification.