Research On Tourism Product Development Policies Of Mingzhongdu Palace Archaeological Site Park Based On Tourist Experience

The 21 st century is a time of economic experience.Traveling also requires experience.The visitors' travel has changed from traditional sightseeing to experienced vision.Tourists are increasingly focusing on the pursuit and the experience of culture.Urban sites are an important part of culture,attracting more and more people.With its unique contents---Mingzhongdu Palace and stone inscription in Huangling,Mingzhongdu Palace Archaeological Sits Park had become the most representative urban ruins park in the east area of Anhui Province.The main problems of Mingzhongdu are the level of product development is not high,lack of experiential tourism product development,the satisfaction is lower than expectation.It can't satisfy the need of the expectation of experienced tourism.It shows that the number of women in the group id higher than that of men;the middle and young people with advanced degree are the main ones;travel more with friends or colleagues;there is a low level of satisfaction,low willingness to revisit,but a high recommendation;there is a significance difference between the expectation and experience satisfaction,the tourists feel dissatisfaction.We need to focus on improving the infrastruction,the theme experienced activities and so on.Combining the economic experience,we give the countermeasures and suggestions for the experienced tourism products in Mingzhongdu Archaeological Site Park based on the aspects of travel products experience,environment construction experience,facility transformation experience design and experienced service improvement.