Primary Exploration On The Market Implementation Of Modern Drama Of Hobei Opera—Last Snow

This thesis takes the great successful case that is the market operation mode of the modern drama of Hebei Opera--Late Snow,which is awarded the Achieving Five Top Project Prize as my object of study.Under the background when the market of the modern drama of Hebei Opera developed difficultly and revived boomingly,the study has positive practical significance.To draw a theoretical conclusion on the market operation of the same kind of drama in domestic operas,to rich the understanding on the mark operation rules of the modern drama of Hebei Opera,to promote the future development of Hebei Opera.The thesis studies the ‘Late Snow' from four aspects,including the discussion about repertoire management,marketing management,human resource management,and problems and strategies during its development.It focuses on the theoretical induction of the regularity of marketing operation and the market experience.The study method of this thesis is mainly based on the mode of the combination in the empirical evidence and theoretical induction,applying both the desk work and field work.Based on the direct study on the first-hand information,learning practice,interviewing the related person,analyzing the relevant data and literature,summarizing and logical reasoning,and study on the operation status of the repertoire management,marketing management,human resource management of the modern drama of Hebei Opera--Late Snow,to find its marking operation experience.Meanwhile,using the current market theory,the basic principle of cultural industry,and the method of logical reasoning and inductive analysis,it's tried to combine the theory and practice,and come to a true,reliable and insightful conclusion.With the help of the knowledge of different disciplines,such as art management,marketing,musicology,psychology and so on,the thesis tries to find the theoretical fulcrum,and combining with the investigation of market development of the traditional drama and related knowledge,to sum up the market operation mode of themodern drama of Hebei Opera--Late Snow base on a thorough investigation and logical analysis.