Creative Research On The Design Of Outdoor Print Advertising

Creative research is an indispensable hot topic in field of design today. Two-dimensional space of print ads can't satisfy people already. Therefore, it is necessary to study the development of the form of outdoor print advertising design. This paper researched the new originality idea of print advertising through the development of space, environment and interaction. The main work of this paper is as follows.(1)The analysis of development, performance,type and development trend of outdoor print ads and the creative way of thinking. It will help us to develop ideas and find new forms of expression.(2)Analyze the creative ways and methods of outdoor print ads in space,environment,interactive aspects to explore different design forms of outdoor print ads' specific performance. Then, its creative methods is studied according to different forms.(3)The categories of the application of outdoor print advertising' originality has been summarized, included the application principle, application performance. The originality of outdoor print ads has been analyzed through the way of investigation and research on the position of consumers. And the effective way to promote the development of outdoor print ads has been studied, such as the need to have targeted and clear creative aspirations and objectives, etc...(4)The direction of the development of China's outdoor print ads' originality has been summed up. Meanwhile, the creative design process of outdoor print ads and designing the outdoor print ads has been put forward according to the process and content of creative design.Finally, analyzing the originality idea of the outdoor print ads.Through the study above, this paper expounds and summarizes the methods and application of outdoor print ads, which focus on exploring the outdoor advertisement in the space, the environment and the interaction of creative expression. A reference for the future of China's outdoor print ads' creativity has been provided.