The Research On Wuhan International Crossing Section's Communication To Wuhan's City Image

Since the first organized crossing of the Yangtze river in Hubei province in 1934,The crossing section has gone through more than 80 years.Playing in water has began a traditional folk custom of Wuhan people.In 1956, the President MAO Zedong swam in the Yangtze river for the first time, and wrote the famous poem.And then,it inspired more people to involve in the swimming.Then,the crossing section's scale expanded unceasingly,the content of the activity was enriched constantly and the organization was improving constantly.People from different countries are involved,making the crossing section gradually international.The activity went through a process of participation by a small number of people and a process of moving to the international community.However, this festival has nominally internationalized, but it was still unpopular.Wuhan international crossing section has the innate natural conditions and long-standing history.If the activity can be built into a brand with unique historical characteristics and the characteristics of regional culture, it will produce a great positive role in Wuhan's politics, economics, society, culture. Therefore, it is very meaningful to explore the transmission of Wuhan international crossing section to the city image of Wuhan.In this paper, we will discuss the research status of the festival activities and Wuhan city image transmission, and comb the relevant domestic common perspective of Wuhan city image dissemination and communication strategy, then,we will analysis its present situation and characteristics as a Festival & Special Event.And,we will analysis the transmission channel of shaping Wuhan's city image and the good effect as such as the shortage.Aiming at these deficiencies,we will put forward some suggestions for improvement,in order to provide effective reference for construction of Wuhan's city image.Through research of Wuhan international crossing section, the author thinks that, in the Internet age, Wuhan international crossing section should not only use public media but also make good use of new media, making a more complete and systematic communication strategy, implementing the strategy of complete coverage of information;Not only do we need to make use of the historical resources, but also keep innovating and integrating new elements so as to keep the festival in line with the times. Not only to take advantage of geographical advantage, a more global vision is to be used for looking the crossing section, accelerating its internationalization process steadily, making the Wuhan international crossing section into a unique and distinctive festival activity brand.