Study On The Transmission Of Grassland Culture Festival

“China·Inner Mongolia Grassland Festival” has been held 15 times since 2004 to advocate the grassland culture and promote the development of Mongolian culture.The festival adheres to the policy of displaying fine works and benefiting the people with diverse culture and presents a feast of grassland culture.This paper studied the 15-year reports on Grassland Culture Festival on “Inner Mongolia Daily”(Mongolian Edition)from the perspectives of the grassland culture,cultural transmission,development of media convergence and analyzed the reports from the contents,forms,characteristics and discussed new channels and new ways of spreading grassland culture festival under the background of media ecological change and explored the transformation of transmission of grassland culture of Inner Mongolia.The paper is divided into five parts:The introduction is composed of the reason and significance of the topic,research content,research status and research methods.The first part starts with the relationship between culture and transmission,and expounds the concepts and relations of grassland culture and grassland cultural festival in Inner Mongolia,as well as the concepts and relations of grassland culture transmission and transmission of grassland cultural festival.The second part analyzes the content,form and characteristics of Inner Mongolia Daily's report on the 15-year grassland culture festivals.The third part discusses the realistic background of the transformation of transmission of grassland culture festival,and studies the transformation of transmission of grassland culture festival from the new transmission platform,new forms and new channels of Inner Mongolia Daily.