| Authenticity is an essential element in defining,and assessing heritage.About tourism research area,it argue about "real"or"fake"experience and the experience of tourism.About heritage authenticity,heritage protection area emphasize object itself.Research focus on heritage itself,can be classified into natural and cultural heritage.Heritage authenticity is a constructive concept,but it is also a issue along with it practice in different culture context.Feng Shui as an impotent part of China’ s traditional culture,it can be used to protect traditional villages and heritage authenticity.In the aspect of theory,the thesis first defines the concept of heritage authenticity protection from the perspective of geomantic omen.Secondly,expounds the theoretical basis of paper from four aspects,which is geomancy theory,authenticity theory,sustainable development theory.Therefore,this study is based on the theory to discuss heritage protection model.In empirical research,taking example of traditional villages including Hongcun,Lucun and Longchuancun in south Anhui.Secondly,design the question questionnaire and the corresponding research program based on the theoretical research,using SPSS 22.0 tools for correlation analysis and IBM SPSS AMOS 21.0 tools for stuctual equation modeling.The results indicate that Hongcun is best protected in heritage authenticity protection,the secondly is Longchuancun,and Lucun will be clearly the worst.There is research that show Fenshui do matter and they matter a lot for authenticity in Hongcun.Heritage protection model was a four-item measure of authenticity(economic,social,ecological and institutional).Structural equation modelling partially supported hypotheses that all four latent dimensions were significant predictors of authenticity from the perspective of geomantic omen.Then,we analyzed the main factors and summarize the obstacles,which is economic obstacle,social obstacle,ecological obstacle and institutional obstacle.Finally,on the basis of the necessity of authenticity protection.We propose the heritage authenticity conservation model of traditional villages in southern Anhui,and make recommendations to provide theoretical guidance for heritage protectioin. |