Chinese Children's Films Since The New Century

Since the inception of the new century, the Chinese Children's Film Studio merged with other Beijing film units into the China Film Group Corporation, which means the original film studios have disappered. In 2002, the central goverment started the process of cultural system reform, children's film get rid of the constraints of the planned economy since 1949 and began to face completely the change of marketization and industrialization, children's film is facing a new development. In view of this,considering the development of the children's film's entering into the marketization,industrialization as an opportunity, so the author makes a systematic research of to the China children film's text. According to the characteristics of the text rendering,compared with the previous children's film, the children's film stand out on the topic selection,characterization and audio-visual features in the new century. According to the characteristics of the text, the full text is divided into three chapters: the first chapter researches the material orientation of the children's films at first and respectively analysis from deepening fantasy genre, sticking to a the traditional subjects, and the perspective of adaptation to a sequel to product development. The second chapter mainly makes a summary of children's film role cultivating of the new century from two dimensions: the diversification of polarized adult and children's diverrsified images. The third chapter analyzes the children's film of audio-visual, mainly from the exaggerated comedy action and modeling and the sound effects which is less mature and lovely.In this paper, based on the background of the reform of marketization,industrialization and the film text which has been shown as the research material, with the multidisciplinary theory from the integrated use of children's film, other related art theory, and learning from psychology,sociology and children's literature, made a comprehensive study on the basis of a large number of children's film text carefully.