The Advanced Nature Of Marxise Culture And Culture Soft Power

With the further development of globalization, cultural soft power is an important indicator to measure the overall national strength, the role of more prominent. The development of cultural soft power affects a country’s political progress, social stability and the improvement of the quality of the people, thus enhancing the cultural soft power is conducive to enhancing the overall national strength and enhance the international status. The cultural hegemony of the West also threatens Our cultural security. Enhance the cultural soft power of our country, is advantageous to get the initiative position in the foreign cultural exchange, is advantageous to the maintenance cultural security, is advantageous to the realization cultural strong country goal.China is a socialist country, Marxism is our guiding ideology,Marxist cultural theory is an important part of Marxism, because of the advanced theoretical characteristics, has been guiding our cultural constiruction and development. In today’s era, the promotion and development of cultural soft power can not be separated from the guidance of Marxist cultural theory, without the guidance of the advanced nature of Marxist culture.The research ideas are: Firstly, the paper expounds the basic theory of advanced culture and cultural soft power. Grasping the meaning of advanced culture and the basic content of Marxist culture; grasping the meaning of soft power and cultural soft power; expounding the relationship between the advanced nature of Marxist culture and the soft power of culture; Secondly, it expounds the embodiment of the advanced nature of Marxist culture, and understands the scientific, popular and open nature of Marxist culture. Thirdly, it expounds the background and current situation of cultural soft power construction in China. And analyzes the present situation of Chinese cultural cohesion, the present situation of Chinese cultural transmission power, the present situation of Chinese cultural competitiveness, and the current situation of Chinese cultural communication power. Finally, it expounds how to promote the soft power of Chinese culture in the visual field of the advanced nature of Marxism culture. The paper analyzes the construction of the cultural soft power from the three aspects of the scientific nature of the Marxist culture, the construction of the cultural soft power and the soft power of the Chinese culture which is led by the openness of the Marxist culture by the mass of the Marxist culture Construction.