Research On The Construction Of Socialist Advanced Culture In New Media Communication

Theoretical system of socialist advanced culture is the product of cultural construction practice Chinese Communists formed at different times, with the capitalist culture is essentially different from the spread of advanced culture of different ages have played some guidance. Since the 1990s, digital technology, Internet technology, mobile communications technology as the main support of the new media is increasingly becoming the main medium of cultural exchange and dissemination, its efficient, real-time, interactive, multi-feature, breaking the time and space for cultural exchange boundaries, broaden the channels of cultural transmission, and promote the continuous development and innovation culture.New media determine the characteristics of new media impact on the construction of advanced culture is a double edged sword, China’s advanced culture and the construction of socialism both opportunities and challenges, the focus under new media culture has become a trend where.It is based on the above considerations, this paper attempts to various aspects of the construction of an advanced socialist culture historical investigation, combing, and on this basis put forward about the new media in some of the new thinking:First, sort out the theoretical construction of an advanced socialist culture. Socialist advanced culture has defined the concept, pointing out the important distinction between the socialist advanced culture and the capitalist culture, summed up the characteristics and significance of the construction of an advanced socialist culture.Secondly, to discuss the meaning and characteristics of new media and new media of the status quo.Then, analyze the current new media offer new forms to meet the diverse cultural needs of the people and provide new space for industrial development and cultural growth, for the socialist advanced culture to the world to provide a new channel to break the monopoly of Western culture in the field of providing new forms; on the other hand, new media also makes the socialist core value system of dominance is challenged, cultural consumption deformities affect construction of China’s advanced culture, the Western cultural hegemony of the culture of security threat.Finally, the preceding analysis, the paper proposes a new media communication path in the construction of an advanced socialist culture choices: to strengthen the integration of traditional and new media, to achieve technological innovation, build modern communication system, enhance credibility; in the new media spread, we must adhere to the cultural construction of the "Hundred Flowers", "serving the people and socialism" and "foreign, past serve the present," and guide public opinion and build a network of rapid response mechanisms to promote cultural prosperity major development; demographic characteristics trend to be layered communication, technological development seize, grasp this new media big data.