Current Situation And Influencing Factors Analysis Of China And The Five Central Asian Countries Cutural Trade

Chinese President Xi Jinping in 2013 put forward the strategic conception of " The Silk Road Economic Belt" in Kazakhstan,which has attracted worldwide attention,and it also highlights strategic position of the five Central Asian countries in the "The Belt and Road ".On the other hand,cultural trade is not only a part of China’s foreign trade strategy,but also an important manifestation of China’s cultural soft power and cultural overall competitiveness.This paper is in the strategic context of " The Belt and Road " and study the cultural trade situation of China and five Central Asian countries.As the study on the cultural trade of the five Central Asian countries is almost blank,this article is summarized in the literature review in terms of cultural trade research,China’s cultural trade status and cultural trade influencing factors,and then explains the relevant trade theory,such as comparison Advantages,economies of scale,demand similarity and competitive advantage.In the analysis of the present situation of bilateral cultural trade between China and the five Central Asian countries,this paper takes the bilateral trade and trade data from 2006 to 2015 as the basis,and makes an overall analysis,structural analysis and country analysis.Based on the favorable factors and unfavorable factors of China and the five Central Asian countries,the gravitational model is introduced,and then the extended gravitational model is reconstructed.Through the empirical analysis of panel data in the past ten years,we can draw the conclusion that the economic,population,opening Degree,logistics efficiency and other factors affect China’s exports to the five Central Asian countries of the cultural products trade scale.Finally,On the basis of empirical analysis,the paper summarizes the full text and puts forward some reasonable suggestions.