The Types,Propagation And Influence Of Shaw'S Huang Mei Opera

Shaw studios had a huge impact around the world,under the influence of the commercial and cultural in the 50's and 60's,it developed as a "Oriental Hollywood".During this period,huangmei opera film was an important type of shaw studios film.Since 1956 when the opera film "angel" got a great success,production strategy of Shaw's film went into a golden age.Many films about "Empress and The Warriors"appeared,such as "Diao Chan","Yang Guifei","Wang Zhaojun" and so on.Especially,the film" Shanbo Liang and Yingtai Zhu" earned a lot of box offices,and became one of the most affecting film,helped the Shaw film to the peak.This paper can be divided into three parts:the origins of shaw studios film,the realization of shaw studios film,and the development of shaw studios film.Tianyi film company founded in Shanghai in the 20th century,with the management of shao,its influence was stronger and stronger.After the event of the "fire incident" and "Liuhe encirclement and suppression",Tianyi film company move to south-east Asia,based in Singapore in thirties,and established shaw studios in the fifties and sixties.Shaw Shifu took over shaw studios film company,and carried out the big studios strategy,then the expansion began.In the same period,the film of Huangmei which was supported by Li Hanxiang,appeared on the big screen.In the second part,this paper analyzes the huangmei opera film from the content and form,from the narrative strategy and the topic content to Image style.In addition,the women cross-dressing of huangmei opera film is also worth to discuss,so after the analysis about the form and content of huangmei opera film,thesis researches this part specially.In the last part,this paper starts from the inspiration of shaw studios film,and analyzes its marketing strategy,and discuss the influence of the opera film,give some advice to better develop the opera film.Shaw studios implement a vertically integrated studio model,from producing,disseminating to distributing,tends to Hollywood' s development mode.Shaw studios Use "Southern Film" magazine as an important communication and marketing channel,and is of vital importance of Hong Kong film.Their brilliant come from their mass production.Shaw huangmei opera films began from classical culture strategy,and performance the mother love under the background of three places of two sides of China,and brought far-reaching impact to whole Chinese.In short,Chinese film creators who went to Hong Kong,brought their personal experience and life experience to Chinese culture and folk customs into their movie.Shaw huangmei opera films reconstructed the custom and culture of China,and its television language symbolized China's past,present and future.It expressed a second China from the memory of people who went to the south of the country.But the past is gone,the choice of history and cultural context is gone,and the glory age of huangmei opera films is no longer exist either.While,the revelation it brings to us is of profound importance and worthy to research.