The Application Researches Of Accidental Pattern In Poster Design

The approach of Big Data and the rise of Internet Electronic Commerce mark the trend of the demand for design.Our life is surrounded by a wide range of poster design.There are so significant demands on personalized,innovative,fashion,emotional design that today's designers are constantly looking for creativity and innovation.How to break through conventional thinking to find and get patterns,how to concern and choose different personalized design elements,how to identify the ambiguous concept of reference and plagiarism are current issues we are facing.This paper presents the concept of accidental graphics,which could provide another choice in poster designs.By collecting and analyzing the research background of accidental pattern and poster design,it is found that the concept of accidental is inclined spontaneous graphic in the most of researches.In the current academic research,there are few researches in visual design,especially in poster design,comparing art painting such as Chinese painting,watercolor painting and copperplate painting.In the process of discussion,the conception of accidental pattern is analyzed,comparing the difference between accidental pattern and contingency and analyzing the concept and characteristics of contingency from the historical development and concept.This paper studies the theory,definition,development,value and classification of the poster design,and discusses the visual elements of the poster design from four aspects: text,graphic,color and typesetting.From the perspective of psychology,the behavioral thinking of accidental pattern and poster design emotions are analyzed.From the subconscious point of view,the relationship among subconscious and design behavior,accidental and subconscious,poster design and subconscious are revealed.We found that the subconscious possess an important position,and has a decisive role in the poster design using accidental pattern.Meanwhile,the value of accidental pattern in poster design proved by its value in other fields,by some cases of domestic excellent poster design.Finally,via investigation the value of accidental pattern in poster design is demonstrated from multiple point of view.The results show that accidental pattern,which has non-repeatability and variability,is of great significance and value for modern poster design to promote the change and development of poster design.The designers should explore and apply accidental pattern in poster design,which is conducive of the creative and vital poster design.