Study On The Current Situation Of Guangzhou Dance Sport Lovers Using New Media

It's been three decades since sports dance had introduced to China.With its special charm,sports dance has cultivated a large number of enthusiasts and became one of the most popular sports in China.Guangzhou takes lead in developing sports dance industry nationally with a solid foundation of the masses.The research takes Guangzhou sports dance lovers as research object,trying to figure out the effect that the new media brought,in order to provide theoretical basis and reference to sports dance marketing,teaching and promoting.The research lasted for 3 months,chose 325 sports dance lovers from 10 sports dancing organizations in Guangzhou as samples and the methods of documentaries,questionnaires,expert interviews,field surveys and mathematical statistics were used.The results are as below:1.Guangzhou sports dance lovers are very much a young group and sensible to sports dance,they emphasis physical value and social function of sports dance.2.Guangzhou sports dance lovers have certain requirements for sports dance information,they emphasis on the quality most,therefore,they tend to believe in the sports dance information from interpersonal.3.Most of the lovers have the experience of getting sports dance information from new media,but the attitude is tending to be cautious,the performs of all kinds are irrelevant to either age or dancing age.4.New media has certain influence on promoting sports dance,Guangzhou sports dance lovers are willing to get sports dance information through new media,which is good for sports dance imformation communicating.Based on the results above,the research suggest that media themselves should be improved,communication with traditional media should be strengthen,further research of the needs of sports dance audience should be done and a omnimedia information center should be built.