Analysis On The Development Policies Of Film And Television Animation In Zhenhai District

Film and television animation is a new form of cultural and artistic expression,film and television animation industry has been an important pillar industry long in Japan,the United States,Korea and other developed countries and regions.In order to support this industry in China,the state promulgated the relevant policies since 2004.There are still many gaps.“Eleventh Five-Year”period,Ningbo began economic restructuring,promoting cultural development and prosperity.March 2012,Zhenhai District,the establishment of the implementation of cultural development and development strategy leading group,began to develop cultural and creative industries,film and television animation is one of the most important part.After four years of development,the industry continues to gather,the policy continues to improve,but also exposed many problems.This paper tries to expound the policy of film and animation industry from six parts.The first part is introduction,mainly elaborates the film and television animation industry policy research topic selection background,the topic significance,the present domestic and foreign research present situation,the research mentality and the method as well as the paper innovation and the difficulty.The second part is related to the theoretical basis of this study,summed up the content of industrial policy,purpose,function and the film and television animation industry connotation and related concepts.The third part is Zhenhai District,film and television animation industry development policy in the city's positioning and development prospects for a profound analysis.The fourth part is to introduce the present situation and the problems of the development policy of the film and animation industry in Zhenhai District.The main problems are the weak foundation,the talent shortage,Chain missing and other aspects.The fifth part is to analyze the policies of the developed cities and other developed countries in film and animation industry,and compare with the experience of Zhenhai district.The sixthpart is to improve the future policy recommendations,mainly based on Zhenhai District,the development of film and television animation industry,draw on the experience of other regions in the profound analysis of the status quo,the development of bottlenecks on the basis of Zhenhai film and television animation industry continues to scientific.