The Research On The Development Of Chinese Film And Television Animation Industry In Recent Years

Television animation industry and animation film industry are the core parts of the animation industry, their influence on the Chinese animation industry is huge, even plays a decisive role in it. We should pay attention to research and analyse the specific situation on theoretical level. On the one hand, we could sum up the theory achievement and the development experience of the industry practice, on the other hand, we could also use them in the current and future industrial development.The main contents of the study of animation film industry in China are concentrated in the analysis of issues and the relationship between animation film record amount and the distribution amount since2001,the relationship between Chinese animation film distribution amount and animation film market box office, the situation of domestic animation film market, overall box office of2010,2011and2012, and the relationship between Chinese animation film box office and imported animation film box office. The research of our country television animation industry are mainly focused on the analysis of our country quantitative TV cartoons since2004and development trend of domestic TV cartoons, the actual production situation, the relationship between record amount and the actual production, the TV cartoon record subject types, the relationship between TV animation import and export volume, the relationship between the total amount of import and export,and the relationship between the total broadcast amount of TV animation and the total broadcast amount of imported TV animation.On the basis of analysis of them, we could summarize the current development of China’s animation industry:the scale of animation industry continues to expand, the market share is rising, the scale on the TV animation is too huge, the production of animation is high, the quality of animation is low, types of animation products are diverse, teenagers are still the dominant group in the animation market and so on. At the same time, there are some problems of the development of animation industry in China, for example, the quality of animation is still low, there is an imbalance in the structure of type and theme of domestic TV cartoon and so on. Analysing and summarizing the problems could play a certain role in promoting the healthy development of China’s animation industry.The use of more comprehensive and complete industrial data analysis in this paper is the biggest difference with other papers that use plain text form on the descriptive animation industry. According to the latest industry data, this thesis researches and analyses all of the industry data. This thesis is more real-time and useful than other paper in the same field.