Research On The Evolution Of The Design Pattern Of The Old Shanghai Calendar Picture

The old Shanghai calendar picture is the epitome of China advertisment in the early 20th century,which is great significance to the research of contemporary advertising design.The form evolution of the old Shanghai calendar picture was be influenced by time and external force.Time is the axis of the Calendar picture develop,the external force is the power of the Calendar picture development.This external force consists of two parts,one is the effect from political,economic,cultural and social formation of western world,in other hand comes form Chinese inclusiveness,the form evolution of the calendar picture is the result of interaction by these tow parts of the external force.And also external force is the reason of form five forms of calender picture.The five forms including that the traditional painting form,'Zhen mantuo style'and'watercolor painting'by brush bubbing"form,multiple modern western painting techniques form,chaotic form and no advertising form.The traditional painting form is the embryonic stage of the evolution of calendar picture.'Zhen mantuo style'and'watercolor painting'form is the developmental stage of the evolution of calendar picture.Multiple modern western painting techniques form is the mature stage of the evolution of calendar picture.The chaotic form is the decline stage of the evolution calendar picture.No advertising form is decaying stage of the evolution calendar picture.The five forms constitute the orbit of Calendar picture's life.